Using AI & Technology for Workforce & Education Marketing
Is your bandwidth so low that marketing and outreach efforts continue to move lower and lower on your priority list? Even if you want to put your time and energy into the critical tasks of branding, communications and recruitment of under-served populations, students and/or employer engagement, how do you select the best AI tools to help you streamline efforts?
This dynamic series provides strategic direction to leverage the power of AI and technology to enhance and optimize your marketing efforts. Our AI toolkit, cheat sheets, and case studies provide you with the knowledge to start executing immediately within your workforce/education organization.
Celina Shands, M.S.
CEO/FOUNDER
Anika Jackson
VP, Public Relations
Course Descriptions: Using AI & Technology for Workforce & Education Marketing
Webinar #1: AI for Brand Assessment & Research
You don’t have to continue being the “best kept secret.” Understand how to apply the landscape of AI tools for evaluating your brand’s current perceptions among your target audiences and the market research and monitoring tools available to shift your brand’s value within your unique market.
Webinar #2: AI for Marketing Strategy & Brand Messaging
Learn practical applications for AI to enhance your approach to creating your marketing campaign strategy focusing on the PESO (paid, earned, shared, and owned media) model. Explore practical AI applications to streamline your approach to your marketing strategies and elevate your brand messaging in places where your target audience is listening.
Webinar #3: AI for Content & Design
Gain insights into AI’s best practices and use cases in graphic design, video creation, and content across social media, marketing, and advertising. Explore how AI streamlines creative workflows through automated image and video editing, enhances visual content creation, and optimizes design processes.
Webinar #4: AI for Strategic Execution
Learn how to create data-driven campaigns using AI, automating ad creation, optimizing ad spending, personalizing customer journeys, and measuring and analyzing campaign performance. Discover how AI streamlines workflows and enhances strategic execution in your workforce/education marketing operations.
Register Now
$320 Per Person
Includes recorded webinars, handouts, templates and tools.
Read our Blog: Using Ai & Technology for Workforce & Education Marketing
Questions? Contact us at info@fullcapacitymarketing.com
Your Facilitators
Celina Shands, M.S.
CEO/FOUNDER
As a workforce and education communications expert, Celina has helped more than 500 organizations across the nation build high-performing brands that increase market share among students and employers. She has earned 75+ global awards and is a former American Marketing Association Marketer of the Year and a two-time Women Who Mean Business finalist. Most recently, Celina became a #1 bestselling Amazon author in the women’s anthology, Business on Purpose Vol. 2.
Anika Jackson
VP, Public Relations
As a marcom executive and instructor at the USC Annenberg School for Communication and Journalism, Anika’s knowledge intersects between public relations, branding, and digital media. She is a member of Intuit’s Small Business Council and recently met with Congressional members about the needs of small businesses around AI. Anika launched her marketing and business podcast in 2020, which has been ranked in the top .05% of podcasts by ListenNotes Global Rank.